Job Description:
Lead SITS’s Sales & Marketing function to achieve sustainable and profitable growth across technology solutions, software, managed services, cloud, cybersecurity and resource augmentation.
The role will translate corporate strategy into an integrated commercial plan, drive new customer acquisition, expand strategic accounts, strengthen SITS’s market position and increase recurring revenue. The position is accountable for sales performance, pipeline development, forecast accuracy, marketing effectiveness and commercial team capability.
Responsibilities:
- Develop and execute the Sales & Marketing strategy, annual business plan, and budget aligned with SITS's corporate objectives.
- Drive achievement of sales bookings, revenue, and gross profit targets.
- Expand SITS's customer base beyond existing Group relationships and reduce customer concentration.
- Drive new customer acquisition, strategic account growth, cross-selling and upselling.
- Build and maintain a strong, qualified sales pipeline and improve forecast accuracy.
- Develop recurring revenue through managed services, support, subscriptions and resource augmentation.
- Lead strategic sales opportunities, proposals, tenders, negotiations and commercial closures.
- Strengthen key customer relationships, retention, renewals and account penetration.
- Lead SITS's brand positioning, marketing campaigns, digital marketing, events, PR and demand generation.
- Develop strategic partnerships with technology principals and business partners.
- Establish strong bid/no-bid, pricing, commercial and proposal governance.
- Ensure effective CRM usage, pipeline management, sales reporting and performance dashboards.
Preferred Qualifications:
- MBA, postgraduate, or professional qualification in Marketing/Management.
- Experience with banking, financial services, or regulated enterprise customers.
- Strong network within the Sri Lankan enterprise technology sector.
- Experience with international technology principals and channel partners.
- Exposure to managed services, resource augmentation, and software commercialisation.